Welcome to the first Bratrax Bulletin — a short roundup of what's new in Bratrax, every few weeks.
Over the last few weeks, we've released a batch of new integrations and improvements to help you account for more of your sales and see what's actually driving them.
Your Amazon spend now sits in the same ROAS as everything else
If you sell on Amazon and buy Meta or Google, Amazon usually lives in its own tab and never reaches your blended numbers. Connect Amazon Ads and Amazon Seller Central and both spend and orders land in the same attributed view as your other channels.
Email and SMS now get credit for the orders they influence
If you run Klaviyo flows or SMS alongside paid, those interactions now appear on the path to purchase. What drove an order includes the messages, not only the ads — so lifecycle marketing gets credit where it earned it.
See who's actually behind your revenue
The Commerce Profile Graph is one searchable view of everyone who's touched your store — customers, identified leads, and anonymous visitors — stitched together across your store, ad platforms, and email and SMS tools. Search by email, phone, or name and get that person's full timeline: every order, visit, and message, in the order it happened.
Decide which ad accounts count toward your media spend
If you run several ad accounts and not all of them belong in one bucket — agencies especially — you can now choose exactly which accounts and campaigns are included in your media spend totals. Open a connection and set it under Ad Accounts.
Help without leaving your dashboard
Click the "?" button in the top bar and a support assistant opens beside your dashboard. Ask it how to connect a platform, read a dashboard, or set up attribution — and if it can't answer, it puts you in touch with the support team without making you leave the page.
More on Ways to get help
Also shipped
Pinterest Ads attribution — spend, clicks, and attributed revenue next to your Facebook and Google campaigns. Connect it →
Order timelines — every touchpoint, visit, and event behind a single sale in one chronological view. Click into any order from Attribution.
Bloomreach — engagement, recommendation clicks, and conversion data in your attribution dashboard. Connect it →
Everything above lives inside Bratrax. If you're not using it yet, your first month is $1 — connect your store and your ad accounts and you'll be looking at your own version of these dashboards.
Already a customer? Hit reply and tell us which of these you'd actually use — it shapes what we build next.
— Brat
P.S. Not ready to connect anything yet? Poke around our demo — synthetic data, but modeled on how real stores actually behave. Register in a minute and click around like you own the place.
