The Dashboard
Weekly notes on building Bratrax, buying media, and making sense of performance data — without the BS.
Jul 5, 2026
Learn why "independent" Incrementality tools are joke.
Jun 26, 2026
And why the safest companies are often the most forgettable
May 29, 2026
I argued with a client for three weeks. He was right.
May 15, 2026
And what that has to do with launching Bratrax Lite this week.
May 1, 2026
$4 of infrastructure. Your bill grows anyway.