LogoThe Dashboard
Login
Subscribe
Gallery

The Dashboard

Weekly notes on building Bratrax, buying media, and making sense of performance data — without the BS.

Archive

Why WooCommerce attribution breaks differently

Jul 13, 2026

Plugins, checkout flows, referrers, UTMs, order metadata. It gets messy fast.

Read More

WooCommerce stores can finally use Bratrax

Jul 9, 2026

We’re opening the first WooCommerce wave.

Read More

read this before you try to build a brand

Jul 7, 2026

You spend all day hunting the next winner and dreaming of building a brand instead. Read this before you trade one seat for the other.

Read More

Incrementality testing is a scam.

Jul 5, 2026

Learn why "independent" Incrementality tools are joke.

Read More

What if being 'data-driven' is keeping your company from greatness?

Jun 26, 2026

And why the safest companies are often the most forgettable

Read More
Load more
The Dashboard

The Dashboard

Weekly notes on building Bratrax, buying media, and making sense of performance data — without the BS.