LogoThe Dashboard
Login
Subscribe
Gallery

The Dashboard

Weekly notes on building Bratrax, buying media, and making sense of performance data — without the BS.

Archive

Three Hours Is Enough (Until It Isn't)

May 29, 2026

I argued with a client for three weeks. He was right.

Read More

I finished 550th out of 700 this weekend.

May 15, 2026

And what that has to do with launching Bratrax Lite this week.

Read More

Every good quarter raises your attribution bill

May 1, 2026

$4 of infrastructure. Your bill grows anyway.

Read More

Why your CFO won't use your attribution tool

Apr 27, 2026

Not stubbornness. The data model doesn't fit your business.

Read More

We spent a year optimizing for the wrong metric

Apr 22, 2026

Every number was going up — except the one that mattered...

Read More
Load more
The Dashboard

The Dashboard

Weekly notes on building Bratrax, buying media, and making sense of performance data — without the BS.