The Dashboard
Weekly notes on building Bratrax, buying media, and making sense of performance data — without the BS.
Jul 15, 2026
“Direct” usually means the tool gave up.
Jul 13, 2026
Plugins, checkout flows, referrers, UTMs, order metadata. It gets messy fast.
Jul 9, 2026
We’re opening the first WooCommerce wave.
Jul 7, 2026
You spend all day hunting the next winner and dreaming of building a brand instead. Read this before you trade one seat for the other.
Jul 5, 2026
Learn why "independent" Incrementality tools are joke.