The Dashboard
Weekly notes on building Bratrax, buying media, and making sense of performance data — without the BS.
Jul 19, 2026
We were looking at renewals for an ecommerce company — when the histogram split in two.
Jul 16, 2026
We’re closing this after 25 stores or one week.
Jul 15, 2026
“Direct” usually means the tool gave up.
Jul 13, 2026
Plugins, checkout flows, referrers, UTMs, order metadata. It gets messy fast.
Jul 9, 2026
We’re opening the first WooCommerce wave.