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The Dashboard

Weekly notes on building Bratrax, buying media, and making sense of performance data — without the BS.

Aug 13, 2026

We ruled that out first. Then we found the app quietly blocking tracking.

Aug 11, 2026

4 new integrations, email and SMS touchpoints, and a searchable view of everyone behind your revenue

Aug 7, 2026

It can’t be gamed. It also can’t tell you which channel to double down on.

Jul 22, 2026

The marketing industry believes two things at once — and nobody seems bothered by how ridiculous they are.

Jul 19, 2026

We were looking at renewals for an ecommerce company — when the histogram split in two.

The Dashboard