This weekend I did a triathlon. 1.5 km swim, 60 km bike, 15 km run. Out of 700 people, I finished 550th. By the numbers, I was in the bottom tier.

But fourteen months ago I was 25 kg heavier and hadn't trained in years. For this race I put in 10 hours a week for nine months and lost every one of those kilos. Crossing that finish line was one of the proudest moments of my life — even though, on paper, I was nearly last.

Somewhere on the run, it hit me that this is how Bratrax Lite feels this week — the week it went live.

A year ago this product didn't exist. This week it shipped. It's not perfect, and there's a long road still ahead. But it's good. We're proud of what we built. And we're glad to share it with you.

Because here's the truth about attribution: it cannot be perfect on day one. Not for us, not for Triple Whale, not for Hyros, not for anyone. Attribution gets good as real data flows in, as we discover the edge cases your specific stack throws at us, as we clean and re-clean and learn what your business actually looks like. Anyone who tells you otherwise is selling you a black box.

We're doing it differently. That's why we're rolling out slowly.

We're inviting people in batches — small enough that we know every founding member by name, that we can fix every bug before the next person hits it, that the product gets shaped around what real customers actually do with it. Not what we assumed they'd do.

The first batch is getting set up this week. Some are sailing through. Some are hitting friction. We're learning what's broken and fixing it as we go.

If you've been reading along and you want to be in the next batch, head to bratrax.com/signup and request access. We'll get back to you with an invite. Founding members lock in $79/month for life — even when we raise prices on new customers later, that rate is yours.

This isn't open-doors yet. But it's open to you if you want it.

This week we crossed a finish line. There are bigger ones ahead — and we're already running.

— Brat