Hi there,
WooCommerce attribution breaks differently than Shopify attribution.
Not because WooCommerce is worse.
Because WooCommerce is more flexible.
And flexibility creates more places for attribution data to disappear.
One store has a custom checkout plugin.
Another has a payment gateway that changes the flow.
Another has landing pages outside WooCommerce.
Another has referrers stripped.
Another has UTMs that make it to the session but not cleanly to the order.
That’s why we’re opening WooCommerce in a small first wave.
We don’t want to throw 100 WooCommerce stores into Bratrax at once and pretend every setup behaves the same.
They don’t.
The first 25 stores get the WooCommerce founding wave:
$1 first month
then $79/mo locked for life
no contract
no sales call
run Bratrax beside whatever you use now
What we’re looking for in this first wave:
WooCommerce stores spending on Meta, Google, TikTok, or Klaviyo that want to know how much revenue is hiding in Direct, Referral, Organic, or “we don’t know.”
Bratrax reconciles back to the order, not just the click.
That matters even more when the checkout path is messy.
If you run on WooCommerce and want in, click here to sign up:
I’m also posting a lot about attribution, analytics, and generally talking shit on LinkedIn. If this is relevant to you, connect with me there and say hi:
Best,
Brat
