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Oliver Buchannon
Yuliya from Bratrax
We spent a year optimizing for the wrong metric

Apr 22, 2026

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3 min read

We spent a year optimizing for the wrong metric

Every number was going up — except the one that mattered...

Yuliya from Bratrax
Yuliya from Bratrax
Your team doesn't have a data problem. You have a language problem.

Mar 25, 2026

•

4 min read

Your team doesn't have a data problem. You have a language problem.

Why the most important analytics work happens before anyone opens a dashboard.

Yuliya from Bratrax
Yuliya from Bratrax
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The Dashboard

Weekly notes on building Bratrax, buying media, and making sense of performance data — without the BS.