Yuliya from Bratrax | The Dashboard

Oliver Buchannon

Yuliya from Bratrax

MER is a good number (with a blind spot)

Aug 7, 2026

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6 min read

MER is a good number (with a blind spot)

It can’t be gamed. It also can’t tell you which channel to double down on.

Yuliya from Bratrax

What if being 'data-driven' is keeping your company from greatness?

Jun 26, 2026

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3 min read

What if being 'data-driven' is keeping your company from greatness?

And why the safest companies are often the most forgettable

Yuliya from Bratrax

We spent a year optimizing for the wrong metric

Apr 22, 2026

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3 min read

We spent a year optimizing for the wrong metric

Every number was going up — except the one that mattered...

Yuliya from Bratrax

Your team doesn't have a data problem. You have a language problem.

Mar 25, 2026

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4 min read

Your team doesn't have a data problem. You have a language problem.

Why the most important analytics work happens before anyone opens a dashboard.

Yuliya from Bratrax